What is ACTA?
Established in 1977, the Association of Canadian Travel Agencies (ACTA), is a national trade association representing the retail travel sector of Canada's tourism industry. ACTA is an industry-led, non profit, membership based organization.
Our members include retail travel agencies and suppliers such as tour operators, travel wholesalers, airlines, hotels, destination marketing organizations, cruise and rail lines, and automobile rental companies. We represent the interests of Canadian travellers through approximately 1,200 members employing 12,000 travel professionals.
Who is ACTA?
ACTA's 'owners' are its members. They are represented by ACTA's seven Regional Councils - Atlantic, Quebec, Ontario, Manitoba/Nunavut, Saskatchewan, Alberta/NWT, and British Columbia/Yukon. ACTA is governed by a twelve member policy Board of Directors which include the seven regional council chairs.
ACTA's head office is located in Mississauga, from which its President & COO manages the secretariat as well as seven regional offices, each staffed by a Regional Manager, which provide decentralized services to members across the country.
ACTA also captures member input and involvement in the future direction and strategies of the organization and overall industry through regular open forums and ad hoc committees, set up on an as required basis.
Why is ACTA here?
The Alliance of Canadian Travel Associations was launched in 1977 when ACTA became autonomous from the American Society of Travel Agents (ASTA). The Alliance was at that time formed of regional associations with Regional Boards all across Canada.
Following an extensive review of ACTA role and governance done with the Pickard & Laws Firm in 1998-1999, ACTA became a national organization rather than a federation of regional organizations.