Most Travelers Are Confused by Airlines' Dynamic Pricing
Barbara Peterson, Travel Market Report
A recent survey of 1,500 travelers by Airfarewatchdog.com reveals that few consumers are even aware that the airlines are engaging in dynamic (or customized) pricing, which uses identifying information like an IP address or browser history to calculate exactly how much a consumer is willing to pay.
“Many airlines are starting to implement dynamic pricing, and most travelers are clueless about what it is,” the survey’s authors said in an accompanying post. Over 80 percent of those polled didn’t know what dynamic pricing was; and of the 20 percent who did, just 48 percent actually took steps to steps prevent it.