Profiling the Canadian traveller: What they want, where they’re going, and who they’re booking with
Cindy Sosroutomo, travelweek
TORONTO — ‘Knowing your customer’ is probably the #1 rule in sales. Whether you’re selling cars, homes or vacation packages, understanding what your clients want and need is essential when closing the sale and building customer loyalty. For travel agents, this means knowing where Canadians are travelling, how they’re booking, when they’re booking, and what they’re doing when they get to their end destination.