TMR’s Outlook on The Caribbean: A Survey of Travel Advisors
This newly-released report is chock-full of useful information that suppliers and travel agents will want to take notice of. Here are some highlights of this valuable research gathered from 850 of TMR’s leisure travel agent readers:
- 96% of agents surveyed sold vacation travel to the Caribbean in the past year.
- 79% of agents have at least ONE person who specializes in the Caribbean in their office.
- When asked what products they sell most to the Caribbean, 72% of agents said they “regularly” sell cruises. That number jumps to 93% when combined with those agents who “sometimes” sell cruises to the region (21%).
- Adults-only resorts and luxury all-inclusive resorts are second to cruises when it comes to “go-to” products for agents in selling the Caribbean.
- Family vacations and honeymoons are the top segments that agents match to various Caribbean travel products.
- Mexico’s Caribbean destinations rule the roost in terms of which destinations agents say they sell regularly, taking three of the top four spots in the total sample.
- 73% of travel agents mainly book land vacations to the Caribbean through tour operators.
- Agents are bullish on growth opportunities for a wide variety of segments, but say core segments like family vacations, honeymoons, romantic vacations and destination weddings still have the most potential for sales.
Be sure to take advantage of this insight by downloading your free copy of the TMR Outlook on The Caribbean: A Survey of Travel Advisors, here!