Increased Education and Certification Could Increase Travel Agent Sales
ACTA supports continuing education and believes it is an integral component to the travel professional's development. ACTA is the travel industry's source in Canada to complete the professional designation of Certified Travel Counsellor (CTC) and Certified Travel Counsellour (CTM). As the National Trade Organization in Canada, we will continue to provide tools that will advance the professional development of travel counsellors and managers.
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Richard D’Ambrosio, Travel Market Report
Attendees at the educational sessions during last month's Travel MarketPlace East in Toronto. Photo: Dan Galbraith.
Agents with advanced certification tend to have annual sales double those of agents who seek no certification or only a foundational proficiency, according to The Travel Institute.
In a study released this week, entitled The Changing Face of Travel Agents, agents certified with a CTA, CTC, or CTIE from The Travel Institute reported annual revenues of $554,880. Agents with The Travel Institute Destination & Niche Specialist designations reported annual revenues of $488,336; and CLIA certified agents (CCC, ACC, ECC, MCC) reported annual revenues of $446,512.