The Jamaica Tourist Board (JTB) recently launched its Join Me In Jamaica digital marketing campaign. The campaign is a series of 90-second videos featuring local Jamaican celebrities and friends of Jamaica sharing unique stories about the love for their profession, and their homeland and what makes it a great place to visit.
As part of the JTB’s effort to capitalize on the power of social media, the video series is being used as a means of attracting and engaging potential visitors and to further grow its social media following.
“The Join Me in Jamaica campaign was created with today’s savvy traveller in mind as purchasing decisions as to where one will vacation are often made after a series of online searches. These short videos will serve to entice visitors to come experience our destination and our greatest asset, our people,” noted Donovan White, Jamaica’s Director of Tourism.
During the first phase of the campaign, a total of eight videos were produced covering a variety of interests and passion points highlighting our music, our cuisine and our attractions. Each video was created using the unscripted responses from each celebrity as narrative and accompanied by the spectacular visuals related to their natural surroundings. The featured celebrities are Tessanne Chin, singer/songwriter; Chef Martin Maginley of Round Hill Resort and Villas; Konshens, recording artiste; Edgar ‘Puddin Man’ Wallace; The Rousseau Sisters, restaurateurs, caterers, and authors; Ras Natango, Jamaican artist; Alton Bedward, coffee expert, Craighton Coffee Estate and Bruce Croxon, entrepreneur and philanthropist.
The videos are being promoted via the JTB’s social media channels including Facebook, Instagram, Pinterest, Twitter, and YouTube, as well as through a digital ad campaign aimed at reaching consumers where they look for inspiration while making travel decisions.
To join the conversation, use the following hashtags: #joinmeinjamaica and #visitjamaica. Follow us on Facebook and Instagram @visitjamaica and on Twitter @visitjamaicanow.
About Jamaica Tourist Board
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. TripAdvisor® ranked Jamaica #12 Best Destination in the World in 2017 and top three island in the world in 2016. The JTB was declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) from 2006 to 2016. In 2016, Jamaica earned the WTA’s vote for the Caribbean’s Leading Destination and the Caribbean’s Leading Cruise Destination for the tenth consecutive year. Additionally, Ocho Rios was named the Caribbean’s Leading Cruise Port; Sangster International Airport was voted the Caribbean’s Leading Airport; Club Mobay was named the Caribbean’s Leading Airport Lounge; Dolphin Cove was voted the Caribbean’s Leading Adventure Tourist Attraction; the Montego Bay Convention Center was named the Caribbean’s Leading Meeting & Conventions Center; and GO! Jamaica Travel was named the Caribbean’s Leading Tour Operator.
JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.
For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Web site at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422). Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at www.islandbuzzjamaica.com.