Email Marketing 101: What You Should Know About Subject Lines

 Daniel McCarthy, Travel Market Report

Photo: Shutterstock.com

Though there are always new apps coming into the market, the most important app on phones today, for both consumers and entrepreneurs, is the email app.

“It’s how we communicate — 95 percent of Internet users between 18 and 64 send and read email,” Ron Cates, Constant Contact founder, told attendees of this year’s Travel MarketPlace East in Toronto this week.

According to Cates, email has the highest return on investment of any form of marketing — for every $1 spent on email, you’re getting about $38 back. READ FULL ARTICLE.