After bumpy start, Marriott's Edition brand gains momentum
Christina Jelski, Travel Weekly
After a slow and somewhat rocky start, Marriott International's Edition luxury lifestyle brand looks to finally be hitting its stride.
Launched amid much fanfare in 2007, the Edition concept was born out of a collaboration between Marriott and Ian Schrager, the hospitality veteran best known for co-founding the 1970s New York hot spot Studio 54.
Edition's splashy debut was poorly timed, however, with the financial crisis of 2008 quickly putting a damper on expansion plans. Despite targeting at least five development agreements by the end of its first year, the flag had just two properties, in Istanbul and Honolulu, by 2011.