The Millennial Client: What you need to know to work with this new generation of super travelers
LINDSEY EPPERLY, AGENT@HOME, Travel Pulse Canada
PHOTO: Millennial selfie. (photo courtesy of Thinkstock)
Since I’ve focused many of my columns on how millennials can work with travel agents, I suppose it’s time to explore what it means to have millennials as clients. I’d estimate that millennials make up about half of my book of business, largely because I began by specializing in the honeymoon market. But that fact still surprises me when I consider it.
When I think of the words “luxury travel,” the same image that most likely pops into your mind comes into mine. It’s that couple in their mid-50s who have aged very well, are dressed in their nautical whites, leaning over the bow of any high-end ship with a glass of champagne in their hand. I feel like we’ve all seen this quintessential affluent traveler featured in every magazine and marketing piece out there.