Travel Agent ‘Comeback’ Continues to Confound the Public
Richard D'Ambrosio, Travelmarket Report
Travel agents today are drawing new talent and new clients. Photo: Shutterstock.com.
Skift’s Founder & CEO Rafat Ali was only too happy to swallow some humble pie about the future of travel agents at this year’s Skift Global Forum. He noted how three years ago, he predicted the demise of travel agents, as a host of forces arrayed themselves to disintermediate human advisors.
But last week, Ali was there on stage promoting professional advisors with two of the industry’s leading advocates – Jack Ezon, president, Ovation Vocations; and Matthew Upchurch, Virtuoso’s chairman and CEO.