An agent’s survival guide for Black Friday: sales strategies and opportunities
Kathryn Folliott, TravelweekNEWS
TORONTO — Heading into high season for winter getaways, and with spring and summer vacations on the horizon, Black Friday and Cyber Monday promotions are well-timed for the travel industry. But do Black Friday and Cyber Monday keep travel agents in the loop?
As the industry gears up for this year’s edition of Black Friday (Nov. 24) and Cyber Monday (Nov. 27) madness, a $16 billion phenomenon, we spoke to several suppliers including tour operators, hoteliers and cruise lines about their late November sales strategies, and how agents can best take advantage of all the deals out there – and minimize the chances of their clients booking the big discounts direct.