Millennials Offer Travel Agents the Best Opportunity for Client Vacation Social Media Posts
Richard D’Ambrosio, TMR
Travel agents looking to accelerate their client testimonials to reach new clients and encourage more bookings through their agencies may want to develop a strategy to engage their Millennial customers through social media.
That’s because more than one third (36 percent) of Millennials (ages 18-34) have “aimed to deceive their followers by posting social media vacation images that make trips look better than they are,” according to the 2018 Vacation Confidence Index, just released by Allianz Global Assistance. Only 15 percent of Gen Xers (ages 35–54) and five percent of Baby Boomers (ages 55+) have attempted to do the same.