2024 Advocacy Wrapped

ACTA demonstrated advocacy leadership in 2024, championing the interests of travel agencies and advisors across domestic and international spheres. Through strategic representation in global forums, ACTA secured Canada's position as a key influencer in worldwide industry policy-making. Our comprehensive engagement encompassed critical dialogues on airline policies, next-generation distribution technologies, and enhanced market transparency. Domestically, ACTA strengthened its influence through strategic partnerships with key industry stakeholders and advisory committees.

A cornerstone of ACTA's 2024 initiatives was spearheading the industry's technological evolution, particularly in New Distribution Capability (NDC) implementation. This transformative effort was complemented by our groundbreaking work in revolutionizing supplier-agency relationships. Through industry’s innovative "Seven ASKs" framework, ACTA established new benchmarks for industry collaboration and mutual success.

In the regulatory landscape, ACTA emerged as a pivotal voice in shaping policy reform. Our engagement with Ontario officials on fundamental industry restructuring, productive dialogue with Consumer Protection BC, and sustained influence with Quebec's OPC demonstrated our commitment to advancing member interests across all jurisdictions. These efforts have positioned ACTA at the forefront of regulatory evolution.

ACTA's comprehensive approach to industry advancement extended to several critical domains. We continued fraud prevention strategies through strategic technology influence, delivered landmark research on industry compensation, and maintained influential dialogue with the Competition Bureau on airline competition. Our advocacy for independent travel advisors remained steadfast, addressing both immediate concerns and long-term strategic objectives. This multifaceted approach ensures we continue to shape an industry environment that promotes growth, innovation, and sustainability.

Our persistent advocacy has yielded tangible results in supplier relations, technological adaptation, regulatory frameworks, and industry practices. ACTA's initiatives have consistently prioritized creating value for agencies, advisors, and their clients, establishing new standards for industry excellence and professional growth.

Looking forward, ACTA remains committed to advancing these crucial initiatives, ensuring our industry continues to thrive in an ever-evolving marketplace. Our achievements in 2024 lay a strong foundation for even greater impact in 2025.

2025-01-16 21:56:27