Kick-off to the fourth annual Baxter Student Ambassador Program


Now in its fourth year, Baxter Travel Media’s Baxter Student Ambassador Program (BSAP) is committed to identifying the industry’s most-promising student talent in tourism and hospitality programs at Canada’s leading colleges and universities.

Based on a combination of academic success, industry and community involvement, leadership skills, and a skill-testing webinar presentation, one graduating student from each participating school is designated as the Baxter Student Ambassador.

Every year, amazing opportunities for travel, learning, and networking await the winning Ambassadors. Through inspiring travel prizes, hands-on work experience, professional development, membership opportunities, and special event invitations, these elite students will be empowered as they begin their careers in the exciting world of travel.

ACTA is a proud supporter of the fourth annual Baxter Student Ambassador Program. We're pleased to announce the following 15 schools participating in the 2017/18 program:

  • Algonquin College, Ottawa, ON
  • British Columbia Institute of Technology, Burnaby, BC
  • Capilano University, North Vancouver, BC
  • Centennial College, Toronto, ON
  • Conestoga College, Kitchener, ON
  • Confederation College, Thunder Bay, ON
  • Fanshawe College, London, ON
  • Fleming College, Peterborough, ON
  • Georgian College, Barrie, ON
  • Humber College, Toronto, ON
  • Medicine Hat College, Medicine Hat, AB
  • Red River College, Winnipeg, MB
  • Ryerson University, Toronto, ON
  • Seneca College, Toronto, ON
  • University of New Brunswick, Saint John, NB

Sponsors 2017/18

This year, we're pleased to welcome many returning and a few new sponsors to the BSAP family. Remember, without their generous participation, we wouldn't be able to run BSAP. Here are the 2017/18 participating BSAP sponsors confirmed so far...

Niagara Helicopters
Big Bark
Travel Courier

IMPORTANT CHANGE to 2017/18 Schedule

In years past, BSAP has typically run from January - May. However, this year we're bumping up the schedule, so that we can better prepare for the events in early May. These events, including the behind-the-scenes tours, networking cocktail reception, and formal awards luncheon, are aspects of the winner's package we're hoping to grow this year. Important dates will be listed on the right side of every newsletter, but here is an overview of the new BSAP schedule for 2017/18:

November, 17, 2017 Program applications open
January 12, 2018 Program applications close
January 19, 2018 Finalists announced
January 30, 2018 Webinar training for finalists conclude
February 23, 2018 Webinar presentations conclude
March 2, 2018 Winners announced
May 2 & 3, 2018 BSAP awards events in Toronto

BSAP prize package

With the generous support of our partners and sponsors, winning Baxter Student Ambassadors will have access to networking opportunities and hands-on work or travel experience. The complete 2017/18 winner’s package includes:

  • Profile published in special issue of Travel Courier
  • One-year membership to local Young SkaĚŠl chapter
  • One-year membership to ACTA, including access to the Learning Centre
  • One-year membership to TIAO
  • Invitation to BSAP event(s) in Toronto
  • A once-in-a-lifetime internship or travel opportunity

Your School's Subscription

By now, each schools should be receiving copies of Travel Courier and Canadian Travel Press magazines. Feel free to distribute these copies to your students and fellow staff members. If you want to make any changes or additions to your subscription, please contact Emily directly at A reminder to encourage each of your students to subscribe for free to the digital editions of these weekly publications, plus our daily e-newsletter at 

Meanwhile, over at Humber....

Shout out to Humber's School of Hospitality, Recreation & Tourism for creating a page on their website about the Baxter Student Ambassador Program. What a great way to feature your winning students and get new students excited about the program! Check it out at 

Meet The Team

In every newsletter, contact information for each BSAP team member will be listed on the right side. Whether you're from a new or returning school, please feel free to get in touch with any team member at any time with any question you may have.If you think any of your colleagues would benefit from receiving these updates, please contact Emily at to add them to the mailing list! 

Next Time

Stay tuned for the November edition of the BSAP newsletter, where you'll find more info on... 

  • Winner's events in May
  • Tool Kit
  • Travel and internship opportunities for 2017/18 winners
  • BSAP applications
  • School visits from participating sponsors