Travel Agents Are Missing Big Opportunity in Commissionable Event Sales
Kerry Tice, Travel Market Report
Creating memories of a lifetime doesn’t have to be as challenging as it sounds. Sometimes it’s as elementary as thinking like your client. While booking air and hotel packages are a given, many travel agents are leaving money on the table by letting their customers book their event tickets directly.
Sites like Ticketmaster and Stub Hub are known to have large markups, shining a light on new suppliers who are bringing game-changing pricing — and making events easier for agents to sell.
There are tens of thousands of commissionable bucket-list events that drive travel across the nation and beyond, and travel agents who define themselves as full-service providers need to make sure they are including them in their sales pitches. From Wimbledon and the FIFA World Cup, to the Rolling Stones in concert and the hottest seats to Broadway’s "Hamilton," offering clients a connection to the most-sought after experiences can be the cherry on the ice cream sundae.